Database Marketing Group is an advertising agency based in Irvine, California that works with restaurant, retail, and insurance clients. These BJ’s Restaurant E-Blasts promote featured Pizookies, happy hour specials, and information about the BJ’s app. The E-Blasts aim to incentivize customers by offering rewards for their next visit. Iconography and color blocking is used to create an inviting and accessible design. BJ’s Restaurant signature colors and typography are used to maintain brand cohesion. Witty copy is sprinkled in to reflect BJ’s playful and family-friendly reputation.
