Trader Joe’s is a national chain of grocery stores that is known for its kind customer service, specialized products, and a warm sense of community. This re-brand more effectively targets Generation Z through brand identity, advertising, and web design. The mural uses a street-style marketing tactic to serve as both an advertisement and a colorful background for photos. The new logo is surrounded by dynamic illustrations of healthy fruits and vegetables in this unconventional mural ad. The tagline “Not your average Joe” is centered below the graphic to provide a fresh slogan for a timeless brand. The website is placed at the bottom of the ad to give viewers a call to action. A contemporary sans serif is used to emphasize the modernity of the re-brand. The app design aims to help college students stay organized while meal planning and grocery shopping. Products are organized by food groups, which users can add to their Shopping List.
*Student project, not affiliated with Trader Joe's
