This cocktail menu design for a goop event hosted in Austin, Texas utilizes both vertical and left-aligned text with pops of sage green to create a typographic composition that reflects the refreshing theme of the event: Aloe, Austin. The site assets implement strong editorial imagery paired with color swatches and a lockup that explores tracked-out typography and italicized brand fonts to advertise the Cool-Girl Sweater in desktop, mobile, and tablet dimensions.
*Hypothetical design project, not affiliated with goop
