Founded in 2013, Fabletics is an international activewear brand with a mission to design activewear for every body. As a full-time Graphic Designer for the brand, responsibilities include creating and concepting elevated site assets, retail print designs, social media graphics, and email newsletters. As a hybrid designer working cross-functionally on both the main brand Creative Team and the Fabletics Fit App Creative Team, responsibilities also include assistant art directing editorial and e-commerce Fit App photoshoots, as well as making photo selects on set. Further, I've had the pleasure of working on celebrity campaign marketing assets featuring both Khloé Kardashian and Kevin Hart. In June of 2022, Fabletics launched a re-brand that consisted of fresh brand guidelines, fonts, and color palettes. The Creative Team successfully rolled out these updated guidelines across all marketing assets to give Fabletics a sophisticated and inspiring brand refresh.
