LUSH Cosmetics donates one hundred percent of proceeds from their Charity Pot products to grassroots groups looking to make changes in the areas of animal welfare, human rights, and environmental conservation. The global movement towards going green and reducing carbon footprints has grown due to the threat of climate change, so this campaign promotes LUSH’s latest product for environmental consciousness. This LUSH email advertisement features a photographic composition that consists of lavender flowers, a lotion swatch, and the product lid to effectively capture the scent and texture of Charity Pot. The headline “Take a bath and change the world” empowers women to donate to an important cause. Muted lavenders and pinks are used to create a striking contrast with the black typography and to capture the soft feeling of body lotion. LUSH’s signature brush stroke font and a modern sans serif are used to maintain brand identity. A “Shop Now” call-to-action and social media icons encourage readers to explore LUSH products further.
*Student project, not affiliated with LUSH Cosmetics
