Say Cheese is a food truck based in Southern California that sells personal charcuterie boards and wine on tap to capture the concept of happy hour on wheels. The menu consists of four personal cheese options, four cracker options, and three wines on tap that extend off the side of the food truck for customer accessibility. The food truck caters for events such as weddings, parties, and farmer’s markets. The logo design consists of a navy cheese board that is shaped like a wine bottle. A modern sans serif is used to capture the eatery’s contemporary sophistication. A light blue cheese knife further emphasizes the charcuterie concept. The color palette consists of navy, light blue, pale yellow, and white to reflect the beauty of Southern California beaches. Wood paneling covers the bottom half of the food truck to emulate the texture of a cheeseboard. The menu design uses square wooden letter squares to create cohesion with the wood paneling. The back of the food truck consists of a patterned polaroid picture frame to provide a photo opportunity for customers.
